For store owners and creatives
Black Friday is close. Stay calm, change less.
A few safe, quick changes can make your site ready for Black Friday, Small Business Saturday and Cyber Monday. Here is what to do, what to leave alone, and how to get help fast.
- Dated plan
- Safe changes only
- Straight answers
Tools we work with every day
WordPress
Elementor
WooCommerce
Shopify
Wix
Squarespace
HubSpot
Mailchimp
Google Analytics
Search Console
Product names and logos belong to their owners and are shown to describe the tools we build with.
Start here
A short list beats a long to-do list. Triage first.
Black Friday is Friday 27 November, Small Business Saturday is Saturday 28 November and Cyber Monday is Monday 30 November. With about two weeks to go, the aim is a site that is clear, quick to understand and works at checkout.
Ask of each idea: could this stop someone buying? If the answer is maybe, it can wait until December.
- Fix what is broken first
- Add only what shoppers will see
- Leave settings and the theme alone
Still safe
What is still safe to change.
Announcement bar
Say what the sale is and when it ends. On Squarespace it shows on every page.
Sale collection or page
Group the sale items on one page and link to it from the homepage and the bar.
Homepage hero
One image, one offer, one button.
Offer and shipping copy
State the discount, the last order date and returns in plain words.
Cut-off messaging
Say clearly when orders must be placed to arrive for Christmas on Fri 25 Dec.
Test checkout
Place a test order on your phone and your computer, then again after each change.
Leave alone
What not to touch now.
None of these are bad ideas. They are bad this week.
Theme swaps
A new theme changes everything shoppers see and click.
New apps and plugins
Each one can slow pages or clash with checkout.
Payment settings
If payment breaks on Friday, sales stop.
Redesigns
Plan them for December, with time to review.
Slow pages cost sales, but fixing speed late is risky. Our guide to page speed and Core Web Vitals explains what matters, and mobile-first design explains why phones come first.
Countdown
Your dated countdown.
Dates for 2026.
2 weeks out, by Fri 13 Nov
Choose your offer and send us your requests. Take a backup. Write banner, hero and shipping wording.
7 days out, Fri 20 Nov
Publish the sale page and banner. Place a test order. After today, no theme or app changes.
48 hours out, Wed 25 Nov
Freeze. Only wording fixes you could undo in a minute. Check on your phone.
Thu 26 to Mon 30 Nov
Thanksgiving Thu 26, Black Friday Fri 27, Small Business Saturday Sat 28, Cyber Monday Mon 30. Watch orders, then plan Giving Tuesday on Tue 1 Dec.
Fast, honest repliesGetting help
Need a hand? Send what you need.
Tell us which platform you are on, what you want changed and the date it must be live. We reply with what is realistic before your date and a date before we start. If we are full, we say so.
We work on Shopify, Squarespace, WordPress, Showit and Elementor sites. For the wider picture, see holiday website refresh.
An owner-led studio
Kruti runs delivery and answers messages.
Fryloop is a small, owner-led studio. Kruti runs delivery and answers messages, so you get a real reply about what is possible.
What agency partners say
In their words.
It has been a pleasure working with Fryloop for the past three years at Voltage Studio. They have consistently delivered exceptional work on even our most challenging projects, showing incredible dedication, skill, and adaptability. Their problem-solving abilities and professionalism make them an invaluable part of our team.
I wanted to take a moment to thank Fryloop for their outstanding work on the RNB Sports & Music website. Throughout the process, their professionalism, attention to detail, and technical expertise truly stood out. They handled all aspects of the project with great skill, from the initial design stages to the final implementation.
Read more
Related guides.
FAQ
Questions before Black Friday.
What is still safe to change right now?
What should I not touch before Black Friday?
How do I know checkout works?
What happens when I send a request?
Which platforms do you work on?
Can you redesign my site before Friday 27 November?
Before the date
Not sure what is realistic? Ask.
Send a request and we reply with what we can do before your date.