For agencies
Seasonal rushes, planned months ahead.
Every year the same peaks arrive on the same dates, and every year agencies find their clients' sites are not ready. Here is how a white label build partner helps, and when to ask.
- 12-month calendar
- Change freeze
- Honest capacity
- 5 yearsas a white label partner
- US · UK · Australiaagencies we work with
- $999per WordPress site
- $1,199per Shopify store
- 8–12 daysbusiness days, WordPress builds
- Any daybook a call at a time that suits you
The point of view
A peak is a deadline you can see coming.
Black Friday does not move. Neither does Christmas, Valentine's Day or Mother's Day. The rush is not a surprise; it is a late brief. The agencies that cope best decide, months ahead, which client launches belong before which peak.
A build partner is useful for exactly that: extra hands under your brand, booked early enough that quality does not slip. Our guide to the capacity problem covers the wider picture.
- Work back from the event date, not forward from the brief
- Book capacity before the rush, not during it
- Freeze changes before the peak
- Say no early when you are full
Event calendar
The next 12 months of peaks.
Dates are verified. The brief-by columns are guidance, not a promise: they assume about 90 days for a comfortable build and sign-off, and roughly three weeks as the last safe date for new work.
| Event | Date | Brief us by (about 90 days) | Last safe date (about 3 weeks) |
|---|---|---|---|
| Black Friday, Small Business Saturday, Cyber Monday | Fri 27 – Mon 30 Nov 2026 | Now: ask us first | Small changes only |
| Giving Tuesday | Tue 1 Dec 2026 | Now: ask us first | Small changes only |
| Christmas | Fri 25 Dec 2026 | Passed (26 Sep): ask us first | Fri 4 Dec 2026 |
| New Year | Fri 1 Jan 2027 | Passed (3 Oct): ask us first | Fri 11 Dec 2026 |
| Valentine's Day | Sun 14 Feb 2027 | Mon 16 Nov 2026 | Sun 24 Jan 2027 |
| Easter | Sun 28 Mar 2027 | Mon 28 Dec 2026 | Sun 7 Mar 2027 |
| Mother's Day | Sun 9 May 2027 | Mon 8 Feb 2027 | Sun 18 Apr 2027 |
| Memorial Day | Mon 31 May 2027 | Tue 2 Mar 2027 | Mon 10 May 2027 |
| Father's Day | Sun 20 Jun 2027 | Mon 22 Mar 2027 | Sun 30 May 2027 |
| Labor Day | Mon 6 Sep 2027 | Tue 8 Jun 2027 | Mon 16 Aug 2027 |
| Halloween | Sun 31 Oct 2027 | Mon 2 Aug 2027 | Sun 10 Oct 2027 |
| Black Friday (2027) | Fri 26 Nov 2027 | Sat 28 Aug 2027 | Fri 5 Nov 2027 |
Thanksgiving falls on Thu 26 Nov 2026. Black Friday 2026 is also covered in our Black Friday page for agencies. Pages for later events are added before each season, so check back as the year moves on.
Settle before the peakPlanning
Launch clients around the peak, not into it.
A new site is least stable in its first days. Launching it the week before a sale puts the busiest traffic on the least-tested build. Where you can, launch a few weeks early and let it settle.
- Launch new stores at least three weeks before the event
- Keep the sale itself as content changes, not a rebuild
- Run a test order and a form test after launch
- Have a recent backup and a rollback plan
For a general pre-launch routine, see our website launch checklist for agencies and delivery and SLA guide.
The change freeze
What stops, and when.
A freeze is not laziness. It is how you protect a working checkout.
No swaps
No theme, plugin or app changes in the final days. Every swap is a new thing that can break.
Checkout untouched
No changes to checkout, payments or shipping logic once the freeze starts.
No redesigns
Layout work finishes weeks before. In the last days, only copy, prices and images change.
Back up first
A fresh backup before any change, so there is always a way back.
Staged changes
Anything risky happens on a staging copy and is tested before it goes live.
Small edits allowed
Banners, text, offer copy and image swaps are still fine, in small, checked steps.
Straight answersCapacity
We tell you when we are full.
Peaks are busy for everyone, including us. If we cannot deliver a project well before your date, we say so the same day, instead of taking it and hoping. Telling us your expected peaks early is the best way to get a place.
When something goes wrong close to a date, Priority Pass is our 72-hour Elementor rescue at $2,500, offered only when feasible and confirmed in writing before you pay. Partner details are on the white label partners page.
- Same-day answer on capacity
- Fixed quote before any work
What to send
The brief that gets a seasonal job moving.
The date
The event, the go-live date you need and the date your client must sign off by.
The platform
WordPress with Elementor, WooCommerce or Shopify, plus logins or a staging link.
The content
Copy, offers, product lists and images, or who is supplying them and when.
The rules
Shipping cut-offs, discount logic, tracking and anything that must not change.
A complete brief is what makes the 8–12 business day WordPress timeline realistic. Our guide on how to brief a white label build goes further, and how we work explains the process.
An owner-led studio
Kruti runs delivery, and answers messages.
Kruti runs delivery and answers messages, including in the busy weeks. We have been a white label partner to agencies in the US, UK and Australia for 5 years.
We are a small, owner-led studio. We never contact your client, and the work is work-for-hire, so you or the client own 100% of it.
What agency partners say
In their words.
It has been a pleasure working with Fryloop for the past three years at Voltage Studio. They have consistently delivered exceptional work on even our most challenging projects, showing incredible dedication, skill, and adaptability. Their problem-solving abilities and professionalism make them an invaluable part of our team.
I wanted to take a moment to thank Fryloop for their outstanding work on the RNB Sports & Music website. Throughout the process, their professionalism, attention to detail, and technical expertise truly stood out. They handled all aspects of the project with great skill, from the initial design stages to the final implementation.
FAQ
Questions about seasonal work.
How early should we brief a seasonal launch?
What is the last safe date to brief a project?
What if you are full when we ask?
Can you rescue a site that is broken days before a sale?
Do you make changes during the final days?
Is the work under our agency's name?
What does a seasonal build cost?
Plan the year
Tell us which peaks you are building for.
Book a time that suits you, any day.
Book a call
Book a time that suits you, any day.
Thirty minutes about your next projects. No pitch, no pressure. You will talk to the people who do the work.
Prefer to write? hello@fryloop.com or the contact form. We sign an NDA before any detailed discussion.