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For SEO and content agencies

White label web design for SEO agencies, built to support your work.

Your strategy needs a site that does not get in its way. We build the technical foundations quietly, in your name, and we leave the SEO to you.

  • NDA on request
  • You own 100%
  • Fixed quote first
Group of people sitting around a table with open laptops during a meeting
We build the site. You own the SEO.
  • 5 yearsas a white label partner
  • US · UK · Australiaagencies we work with
  • $999per WordPress site
  • $1,199per Shopify store
  • 8–12 daysbusiness days, WordPress builds
  • Any daybook a call at a time that suits you

Tools we work with every day

  • WordPress
  • Elementor
  • WooCommerce
  • Shopify
  • Wix
  • Squarespace
  • HubSpot
  • Mailchimp
  • Google Analytics
  • Search Console
See the full stack →

Product names and logos belong to their owners and are shown to describe the tools we build with.

Two women talking and looking at a laptop screen together

The point of view

You own the strategy. We build the foundations.

Let us be plain: Fryloop does not run SEO, ads or social, and we will not hint that we do. Your agency is the SEO owner, and your client hears the strategy from you. We build a site your strategy does not have to fight.

  • We build; you decide the strategy and the copy
  • We do not sell, run or report on SEO, ads or social
  • Your agency name stays on the work
  • We never contact your client

Technical foundations

What you can rely on from every build.

Practical care, not promises about rankings.

Clean heading structure

One H1 per page, headings in a sensible order, and real text instead of text baked into images, so your content reads properly to people and crawlers.

Speed and Core Web Vitals care

Compressed, correctly sized images, lean templates and restrained scripts. We flag heavy third-party tags before they land.

Redirects preserved on rebuilds

We work from your URL list and redirect map so old addresses reach the right new pages, and we test them before launch.

Sitemap and Search Console checks

At launch we confirm the sitemap works, search engines are allowed to index, and Search Console is ready for you to submit.

Schema basics

Sensible structured data on WordPress, such as organisation and breadcrumbs, set up the way your plugin expects. Anything bespoke is your call.

Templates your content team can edit

Global styles and reusable templates, so editors add pages without breaking layout or heading order.

Wooden table with an open laptop in a calm workspaceRedirects kept

Rebuilds without losing the trail

Redirects are the part clients forget, and you cannot.

When a client moves platforms or restructures pages, the old URLs still have links pointing at them. Dropping them quietly is how traffic goes missing. Google's guidance on site moves with URL changes stresses a mapped redirect plan.

So we ask for the URL list early and build to your map. Our website launch checklist for agencies shows how we think about the final week, and the redirect test is on it.

  • Old URL list and redirect map in the brief
  • Redirects tested before the site goes live
  • Noindex and staging settings checked off at launch
  • You review before your client sees anything

Launch day

Four steps, with your checks built in.

You keep the relationship with your client at each one.

You send the brief

Page list, copy, URL list, redirect map and any plugin standards your agency uses. We list gaps before quoting.

We quote and build

A fixed quote first. Standard Elementor builds take 8–12 business days from a complete brief.

You review the build

You check structure, speed and redirects on staging, then send one list. Two revision rounds are included.

We run launch checks

Sitemap, indexing settings, redirects and Search Console readiness, then handover under your name.

Smiling woman working on a laptop at a cafe tableHonest about speed

Speed, honestly

We care about Core Web Vitals. We do not guarantee them.

Speed is shared between the build, the host and whatever scripts get added later. We cover our part. Our Elementor Core Web Vitals checklist sets out the work, and what you can promise clients about page speed helps you word the expectation.

  • Images sized and compressed before launch
  • Third-party scripts flagged, not silently added
  • Findings reported so you can set expectations
  • Lightweight custom themes quoted per project

Pricing

Fixed prices, quoted before work.

You set your own retail price and keep the margin.

WordPress with Elementor

$999

per site, flat

  • Elementor or Elementor Pro build
  • 8–12 business days from a complete brief
  • Two revision rounds included
  • WooCommerce cart add-on: $199

Shopify theme

$1,199

per store, custom-coded

  • Apps are paid by the client
  • Built to your design file
  • Fixed quote before work

Care plan

$250

per site, per month

  • Updates and backups
  • Uptime monitoring and security basics
  • Small monthly edits
Kruti, who runs delivery at FryloopKruti

An owner-led studio

Kruti runs delivery, and answers your messages.

When a launch check turns something up, you hear it from Kruti, who runs delivery, not from a ticket queue. We have been a white label partner to agencies in the US, UK and Australia for 5 years.

We are a small, owner-led studio. We build and care for websites. We do not run SEO, ads or social, and if a project is not a fit we will say so before you commit.

What agency partners say

In their words.

It has been a pleasure working with Fryloop for the past three years at Voltage Studio. They have consistently delivered exceptional work on even our most challenging projects, showing incredible dedication, skill, and adaptability. Their problem-solving abilities and professionalism make them an invaluable part of our team.
Maria LopezVoltage Studio London
I wanted to take a moment to thank Fryloop for their outstanding work on the RNB Sports & Music website. Throughout the process, their professionalism, attention to detail, and technical expertise truly stood out. They handled all aspects of the project with great skill, from the initial design stages to the final implementation.
Bruce TerwinSales Director, RNB Sports & Music

Read more

Guides for agencies that own the SEO.

White notebook beside a laptop on a desk

Website launch checklist for agencies

The final checks before a client site goes live.

Read the guide
Cup of coffee and a notebook on a table

Page speed and Core Web Vitals

What you can honestly promise clients.

Read the guide
Pen and cup of coffee resting on a table for planning

Elementor Core Web Vitals checklist

The build work that keeps Elementor sites light.

Read the guide

FAQ

Questions SEO agencies ask first.

Do you offer SEO services?
No. Fryloop does not run SEO, ads or social media. We build and care for websites, and your agency stays the SEO owner.
Will you keep our client's rankings on a rebuild?
We cannot promise rankings, and nobody honestly can. What we can do is protect what you can control: we work from your URL list and redirect map, keep the old addresses resolving to the right new pages, and run launch checks before the site goes live.
Who sets up redirects, titles and meta descriptions?
You decide them, because the plan is yours. Send a redirect map and the on-page copy, and we build it in. With only an old URL list, we propose a map for you to approve.
Can you promise a Core Web Vitals score?
No, and we would be wary of anyone who does. Scores depend on hosting, scripts and content added later. We build lean and tell you what we find.
Can your sites work with the plugin or tools we already use?
Usually yes. We work with common WordPress SEO plugins, Search Console, Google Analytics and Tag Manager, set up the way your agency prefers.
How much does it cost?
WordPress builds with Elementor or Elementor Pro are $999 per site, flat, in 8–12 business days from a complete brief, with two revision rounds. Care plans are $250 per site per month. Shopify themes are $1,199 per store. Wix and Squarespace are quoted per project.
Will you contact our client?
Never. Everything is delivered under your agency's name, you review before your client sees anything, and the work is work-for-hire, so you or the client own 100% of it. We sign an NDA on request.

Start with a conversation

Tell us the site your SEO plan needs. We will build the foundations.

Book a time that suits you, any day.

Book a call

Book a time that suits you, any day.

Thirty minutes about your next projects. No pitch, no pressure. You will talk to the people who do the work.

Prefer to write? hello@fryloop.com or the contact form. We sign an NDA before any detailed discussion.