A resource for agencies
White label website hand-off, done cleanly.
A website is not finished when it goes live. It is finished when the client can run it, and your agency can prove what was delivered. Here is what that looks like.
- Practical checklists
- Ownership first
- Backups tested
- 5 yearsas a white label partner
- US · UK · Australiaagencies we work with
- $999per WordPress site
- $1,199per Shopify store
- 8–12 daysbusiness days, WordPress builds
- Any daybook a call at a time that suits you
Tools we work with every day
WordPress
Elementor
WooCommerce
Shopify
Wix
Squarespace
HubSpot
Mailchimp
Google Analytics
Search Console
Product names and logos belong to their owners and are shown to describe the tools we build with.
The point of view
A hand-off is a transfer of responsibility, not a zip file.
Most hand-off problems appear months later. A client cannot log in, a renewal lapses, nobody knows what a plugin does, or a backup turns out to be empty. Each is avoidable.
The checklists below are the ones we would want to receive. Use them with any build partner, or on your own projects. They pair with our website launch checklist for agencies.
- Ownership agreed before the build starts
- Documentation short enough that people read it
- Backups restored once, not just taken
- The client knows who to call
The six parts
What a clean hand-off contains.
If you only do six things, do these.
Access and ownership
Domain, hosting and admin accounts sit in the client's name, with your agency added as a user.
Documentation
A short overview of the site, where it lives and how the main pages are edited.
Plugin and app list
Every plugin, app and integration, with what it does and who pays for it.
Launch checks
Forms, redirects, sitemap, analytics and indexing settings confirmed before and after going live.
Backups
Automatic backups switched on, stored off the server, and restored once to prove they work.
Care and support
A named owner for updates, monitoring and small edits, even if that owner is the client.
Own itPart one
Access and ownership.
Settle this first. A client who does not own their domain does not own their website, whatever the contract says.
- Domain registered in the client's name, with renewal date noted
- Hosting account owned by the client or clearly documented
- Client has their own administrator login
- Agency has a named login, not a shared one
- Temporary build accounts and old users removed
- Passwords stored in a password manager, never in email
One page, kept currentPart two
Documentation and the plugin list.
A good hand-off document fits on a page or two and answers one question: what is this, and why is it here?
For WordPress, list every plugin with its purpose and licence owner. For Shopify, list the apps, the monthly cost and who pays, as our Shopify Liquid theme hand-off checklist explains. The WordPress guide to managing plugins covers the basics.
- Site overview, hosting and domain details
- Plugin or app list: name, purpose, licence, owner
- How to edit the main pages and templates
- Integrations: forms, email, analytics, payments
- Where the design files and assets live
- Who to contact, and how
Part three
Launch checks, in order.
A calm sequence beats a last-minute scramble.
Before launch
Test forms and email delivery, check main links, review on phone and desktop, and confirm staging settings are off.
At launch
Point the domain, check the redirects, confirm the sitemap and that search engines can index the site, and test the forms again live.
The first day
Check analytics is recording, an uptime monitor is running, and a fresh backup exists.
The first month
Review any errors, apply updates, and ask the client what they could not find or change.
Restore, do not hopePart four
Backups and the care plan question.
Backups should be automatic, stored away from the server, and restored to a staging copy at least once. WordPress documents the principles in its backup guide.
After launch, someone needs to apply updates and watch uptime. It might be you, the client, or a partner. If you want a view on what a plan should cover, read what a WordPress care plan should include. If it helps, ours is on the care plans page.
- Daily or weekly automatic backups, stored off-server
- One restore test to a staging copy
- Updates applied on a schedule, with a rollback plan
- Uptime monitoring with an alert going to a real person
Part five
What the agency gives its client.
The pack your client should have in their inbox on launch day.
The hand-off pack
- Their own logins, in a password manager
- The one-page site overview
- The plugin or app list
- Renewal dates for domain, hosting and licences
- A short guide to editing key pages
- Who supports what, and how to reach them
Next step, if you want a partner
$250
care plan, per site, per month
- Updates and backups
- Uptime monitoring and security basics
- Small monthly edits
An owner-led studio
Kruti runs delivery, and hands over cleanly.
On our white label builds, Kruti runs delivery and prepares the hand-off for your review before your client sees anything. We have been a white label partner to agencies in the US, UK and Australia for 5 years.
We are a small, owner-led studio. We never contact your client, and the work is work-for-hire, so you or the client own 100% of it.
What agency partners say
In their words.
It has been a pleasure working with Fryloop for the past three years at Voltage Studio. They have consistently delivered exceptional work on even our most challenging projects, showing incredible dedication, skill, and adaptability. Their problem-solving abilities and professionalism make them an invaluable part of our team.
I wanted to take a moment to thank Fryloop for their outstanding work on the RNB Sports & Music website. Throughout the process, their professionalism, attention to detail, and technical expertise truly stood out. They handled all aspects of the project with great skill, from the initial design stages to the final implementation.
Read more
Related guides.
FAQ
Questions about hand-offs.
Who should own the hosting and domain accounts?
How many logins should be handed over?
What belongs in the documentation?
Do we need a care plan after launch?
How do we test the backups?
What should we do if we inherit a site with no hand-off?
Does Fryloop do hand-offs for agencies?
Start with a conversation
Want a hand-off like this on your next build?
Book a time that suits you, any day.
Book a call
Book a time that suits you, any day.
Thirty minutes about your next projects. No pitch, no pressure. You will talk to the people who do the work.
Prefer to write? hello@fryloop.com or the contact form. We sign an NDA before any detailed discussion.